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Written on December 3, 2019   By   in Sports & Athletics

Using a Blog to Improve your SEO Efforts

SEO (search engine optimization) is something every business with a website is interesting in having implemented, to help them get ahead of the competition. You too can get in on the action, and make the most of it by using a blog. If you have not been paying much attention to the company blog, now is a good time to do so. It can help you earn passive income, and boost your business in so many ways. Here are some of those ways.
You end up with improved keyword optimization. Google looks at the quality and quantity of keywords when ranking sites. It assesses the group of keywords and their variety to tell how much value the content is to readers. The blog is where you get to have rich content to your customers full of naturally placed keywords.
It also allows you to post relevant content. It is important to see to it that your blog is updated. Businesses lose customers the moment their site looks even slightly outdated. Through the blog, you get to connect with customers on more current topics. It greatly helps when customers find your blog a trustworthy source of info. Achieving that feat means your site is among those blogs that make money. Relevant content also gives you the image of a voice of authority in your industry. You also get to manage that image consistently by upholding those standards of relevance.
Link building is another benefit. SEO relies on both internal links and external links to get you better ranking, which the blog can deliver. Internal links lead the reader to other relevant areas of your site. They will, therefore, remain in your site, thus increasing the chances of doing business with you. External links are meant to drive them to other sites bearing relevant content. You may think you will lose customers, but it is to your benefit. Google will find your actions helpful to the visitors, as long as you provide links to relevant sites. You, therefore, get better ranking.
It is also how you get to connect with your readers much better. Visitors need to feel connected to you when they visit your site. You need to keep the blog with a voice and tone that is personal and relatable, to make your brand a friendly one. They then get to share more of your content with others out there. Such sharing also makes Google give you better search results ranking. That sharing is a chance for you to sell to more customers out there.
As shown by these benefits, you need to have a good blog. It also makes sense to go to this site for more info on how to attract and retain more customers.